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The Business of Broadcasting: Exploring Pathways to Sustainability

theradiomasterclas

Updated: Jan 30




The broadcasting industry is evolving at a rapid pace. With changing audience behaviors, digital disruptions, and shifting revenue models, sustainability has become a critical conversation for industry professionals. To address these pressing issues, The Radio Masterclass is bringing together top media experts for an insightful discussion on The Business of Broadcasting: Exploring Pathways to Sustainability.


Join the Conversation


Date: February 13, 2025

Time: 6 PM WAT

Live on X (@TheRadioClassNG)


This session will unpack key strategies for ensuring long-term growth and financial stability in the broadcasting industry. Whether you’re a media entrepreneur, a content creator, or an industry professional looking to stay ahead of trends, this discussion is for you.


Meet the Experts


Our panel features experienced media professionals who have built sustainable careers in broadcasting and digital media:


  • Anita Eboigbe – Chief Operating Officer, Big Cabal Media

  • Nelly Kalu – Project Manager, Center for Collaborative Investigative Journalism (CCIJ)

  • Osato Edopkayi – Content Director, 105.7 FM Lagos

  • Sammy Ajufo – Dean, School of Communication, LLBS

  • Richie Asiegbu – General Manager, 99.7 FM Abuja


What to Expect

The discussion will focus on:


Sustainability in Broadcasting – How can media organizations build financial and operational resilience?


Monetization Strategies – Exploring new revenue streams for radio and digital broadcasting.


Audience Growth & Retention – Keeping listeners engaged in the digital era.


The Role of Technology – How AI, streaming, and social media are shaping the future of broadcasting.


Why You Should Attend


The broadcasting landscape is shifting, and professionals need to adapt to stay relevant. This session will provide practical insights, real-world case studies, and expert advice on navigating these challenges.


Don’t miss this opportunity to learn from industry leaders and network with other professionals in the field.


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 theradiomasterclassng@gmail.com

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